Facebook is a popular advertising platform for two big reasons. First, it’s the biggest social media platform in the world, boasting nearly 2.5 billion active users. Second, Facebook’s best option for advertising to a niche audience is Custom Audiences. Custom Audiences lets you retarget people who have interacted with you before.
With a Custom Audience, you know exactly who is seeing your ads and that will help you
increase your conversion rates to get more clients.
Presenter: Liz LeFore